Amps
Amps
Beatles on the cover of "Beat Instrumental" - July 1966
Beat Instrumental was THE magazine in the UK during the 1960's and 70's for news of the current bands. It was, of course, used by all the major UK equipment manufacturers to advertise their wares, and Selmer was no exception. Throughout their years of manufacturing band amplification, Selmer produced many press advertisements, some of which are funny, some informative, but all of which seem rather quaint somehow when compared to present-day advertising techniques.
Thanks are due to Bob Pickles and "Kaiser" Matt Armstrong who helped me source these old adverts:
Click on Thumbnail for Larger Image |
Date of Publication in Beat Instrumental |
 |
JANUARY 1965 |
 |
DECEMBER 1965 |
 |
SEPTEMBER 1966 |
 |
NOVEMBER 1966 |
 |
MARCH 1967 |
 |
SEPTEMBER 1967 |
 |
OCTOBER 1967 |
 |
DECEMBER 1967 |
 |
FEBRUARY 1968 |
 |
JUNE 1968 |
|
|
AUGUST 1968 |
 |
OCTOBER 1968 |
 |
NOVEMBER 1968 |
|
|
APRIL 1969 |
 |
SEPTEMBER 1976 |
Competition run by Beat Instrumental in their January 1965 Edition, with a new Selmer Zodiac as the prize.
