Hank Marvin on the cover of "Beat Instrumental" - October 1964
Beat Instrumental was THE magazine in the UK during the 1960's and 70's for news of the current bands. It was, of course, used by all the major UK instrument distributors to advertise their wares, and Selmer was no exception. As well as advertising their amplification range, Selmer also advertised in, and were given publicity by, Beat Instrumental. The following are adverts and articles concerning Hofner guitars from editions of Beat Instrumental between 1966 and 1968.
Thanks are due to Bob Pickles, Cheshire, England from who's magazine collection the following scans have been obtained:
c1965 Selmer Guitar Catalogue